Graphic Design
My graphic design style is bright and playful, infusing your brand's voice while borrowing from a variety of styles. My motto is to make designs that provide the maximum amount of communication with only minimal elements.
I like to use my knowledge of the audience as I play with negative space, creating clever designs that can stand alone, or work alongside additional elements.
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North Shore Women's Centre
During my time at the North Shore Women's Centre, I completed a branding and graphic design overhaul, including redesigning the organizational logo. This modernized branding conveys a simple and approachable exterior, taking the brand's aesthetic in a future-forward direction while still paying homage to elements used in the NSWC's 50+ year history.
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Vancouver International Women's Day March
As a growing grassroots organization, the Vancouver International Women's Day March was looking to establish themselves in the community, build trust and recognizability, and convey their outspoken and unflinching voice. I developed this combination mark logo that can be used as both a monogram logo and a wordmark, translating the feeling of making protest posters into their design.
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Which Lesbian Would (WLW) Party Game
Which Lesbian Would was a concept for a vibrant and inclusive comedy party game. My approach was to capture a bold and countercultural voice while creating a logo and supplementary graphics that would appeal to the culture of a niche audience.
SHES Consulting Ltd.
SHES Consulting is a woman-owned business providing innovative solutions and creative problem-solving to a variety of industries. Team members were interested in a logo that was minimalistic, feminine, and digestible at a glance.
Midcentury Metamucil
Graphic elements, fonts, and other visual cues can all contribute to the impression a viewer forms about a product. In an experimental effort to capture a midcentury flavour, I used texture, graphics, and colour to convey a humorous and playful vintage aesthetic.