Brand Identity
Whether you want a quick exploration, an in-depth guide, or a handy reference for your own in-house design work, I've got you covered.
My brand identity work goes beyond just graphic and logo design, using my skillsets in research, writing, and how to communicate through both language and visual cues to construct a brand identity kit or style guide that captures the personality of your organization.
Check out some examples of my work to see what I excel at.
Which Lesbian Would (WLW) Party Game (full brand identity kit)
WLW is a comedy party game concept with a goal of making the industry more accessible and inclusive for LGBTQ+ and Queer individuals. Catering to a youthful and subversive audience, the game's brand identity needed to convey both irony and inclusion while also appealing to a niche audience. Check out the below brand identity kit I created to help establish this game in the scene, including an example of how my skillset as an illustrator can elevate and customise branding.
Vancouver International Women's Day March (full brand identity kit)
As a growing grassroots organization, the Vancouver International Women's Day March was looking to establish themselves in the community, build trust and recognizability, and convey their outspoken and unflinching voice. I created this brand identity kit to capture their personality as trustworthy and consistent without losing their community-based roots or accessible feel.
SHES Consulting Inc. (style guide reference document and à la carte materials design)
SHES Consulting is a woman-owned business providing innovative solutions to a variety of industries. The team was looking for branding that reflected their creative approach while remaining minimalistic and trustworthy. Since this brand does not rely on social media and web services for their marketing approach, I made them a style guide that is easy to reference at a glance for their materials, such as letterhead, business cards, email signatures, and invoices.
